This is branding project for a personalized brand with theme of Family & Fun

named by Citrus Coffee Lab

The Project includes full set of branding contents: Concept, audience, color, brand image, logo and brand products.

Concept & Research

moodboard1-02.jpg
moodboard1-04.jpg
moodboard1-05.jpg

Branding

logo-07-07-07.jpg
Color ChoicePlayful and accessible for kids

Color Choice

  • Playful and accessible for kids

Typeface ChoiceEligible and appealing to kids

Typeface Choice

  • Eligible and appealing to kids

Brand Image

平面展示-08.png
%E6%8B%9B%E7%89%8C%E8%AE%BE%E8%AE%A1.jpg

Brand Products

Kids friendly menu & drink choice

Kids friendly menu & drink choice

衍生品咖啡豆包装.jpg
包装设计2.jpg
包装设计3.jpg
包装设计web use-07.png
%E5%A4%96%E5%A3%B3%E5%8C%85%E8%A3%85.jpg
%E5%A4%96%E5%A3%B3%E5%8C%85%E8%A3%852.jpg
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ReBrand_Dale's Pal Ale 啤酒

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Typeface design_Doriyaki & Bal 原创字体设计